I recently purchase several sq ft of laminate from Floorfactory. I spoke
with the salesperson John, who is also one of three owners. I discovered
the store online, and decided to come by and take a look. When I
visited, I was not intending to purchase the laminate. I was going to
either have my contractor purchase them or wait until I perform the
work. The slated time for the work was 2 or 3 weeks away. I told John
about the time frame, and also about the amount square footage I was
looking to install. Before leaving, John seemingly did me a favor by
letting me know about the "special" contractor discount to the public
that was expiring that day. He elaborated, saying since I was buying
such a large quantity that I should know about the discount. He told me
that it was 10% off. I inquired about the discount, about the
"contractor" price. He further elaborated by telling me that contractors
would be upset if they knew he was selling to us (public) at the
contractor's price. As a result, I purchased a large amount in advance
to take advantage of such a seemingly rare and fortunate opportunity.

I sent my contractor to pick up the product.  While picking them up,
John tried to secure my contractor's services, and offered my contractor
a different price for the laminate, much different than the
“contractor's prices” he offered me. John offered my contractor a price
of 1.29, but I paid 2.51 after the 10% discount. (This is for the
Anthracite) I don't mind paying more, but when somebody lies to secure a
sales, that's just unethical and plainly, wrong.

To makes things worst, John told me the floor is as good anything on the
market, including Quick-step that I referred to. But when I got the
floor installed, my floor installer told me unlike regular laminates
(quick step and shaw I have installed in the past), this floor scratches
very easily, and chips/flakes off much easier than quick-step. I
verified it by scratching it with a quarter.  Unbelievable.  It's no
wonder he can sell it at 1.29, and mark it up to 2.79.  From an initial
glance, it looks good.  It's not until you install it, that you discover
that it's poorly glued and put together.

Needless to say, I should have only trusted a name brand.  Not to say
small companies can't produce a good product, but bigger companies have
the R&D department and resources to ensure a quality product.  And since
they're big, they and their products are more accountable to the public.
 I'm such a fool.  I should have stuck with my original plan of buying
Quick-step or Shaw.  You should never take chances with floors.    
 :cry:

Thanks so much for your posting. I was seriously considering using them.